Best Behavior

Best Behavior is a Danish fashion concept that provides women with uniquely built designs based on passion and solid craft. We never compromise when it comes to style and comfort. That’s why every pattern, fit and detail is custom made.

AW11 in stores
from August

Best Behavior Spring / Summer AW11 Collection Best Behavior Spring / Summer AW11 Collection Best Behavior Spring / Summer AW11 Collection Best Behavior Spring / Summer AW11 Collection Best Behavior Spring / Summer AW11 Collection Best Behavior Spring / Summer AW11 Collection

Best Behavior Autumn/Winter 2011 Collection will be arriving in stores beginning of August.



About Up

We believe that running a business should be based on Best Behavior. Best Behavior is the front runner for good karma, and in the end - it is the road, not the destination that drives us - so why not make sure it is fun while driving :)

The force behind the collections is a unique energy and an almost dogmatic approach to design, where the focus is simple colours, unusual cuts, cool details and above all - a good fit. With the Best Behavior look and the possibility for customers to vary each design, Best Behavior clothes and accessories become more sustainable. The style is simple, raw and clear cut, but always ultra feminine.

We’ve been designing women’s clothing since 2004, and still, our design and inspiration evolves with the pace of city living. Over the years roughly 200.000 women have been walking the streets wearing Best Behavior - but that has only made us more motivated and our attention to detail greater.

Our concept is based on multifunctional design and the undisputed approach to a relaxed yet innovative silhouette, where no cut or drape is placed by chance.


Add Funfact

Presenting SS12
for Retailers Up

If you are interested in buying from our new SS12 collection, then please submit your company information and get further information, like product prices and more emailed straight away.

Best Behavior Autumn / Winter SS12 Collection Best Behavior Autumn / Winter SS12 Collection Best Behavior Autumn / Winter SS12 Collection Best Behavior Autumn / Winter SS12 Collection Best Behavior Autumn / Winter SS12 Collection Best Behavior Autumn / Winter SS12 Collection

SS12 collection in words

The girl from Paris meets the girl from Copenhagen, in next summer’s collection SS12.

We want to create a mix between metropolitan extravagance and the Scandinavian way of life, and this collection represents the space between classic elegance and street chic.

The approach is more minimalistic this season with clean cuts, yet never neglecting the Best Behavior draping or detail.

The colours are purple, mandarin, neon pink, khaki, taupe grey, dusty army green, with a multicolour print and 3 dimensional texture print.

Light, feminine, soft, dry and crispy, is the vibe we want to spread. We aim to be casual and cool as always.

Fashion Fairs

Copenhagen // Gallery / August 4 - 6 // Visit website
Antwerp // Gallery 2020 / August 7 - 8 // Visit website - See video from last year
Paris // Who’s Next / September 3 - 6 // Visit website

Collections Up

If you wish to see our earlier collections then visit our Photo section at Facebook. For the current AW11 season, you can launch our catalogue here.

Behind
The Scenes Up

Scrap Book Up

Our scrap book is a collection of inspiration images. Browse the images by clicking on the images.


































6 Things You Should Know About Us

4. Celebrating our 7th year anniversary

Since 2004 we’ve been doing what we love to do. Providing women with comfort and style. And we are fortunate enough to work with people who share our passion all over the world. Good times.

5. We like good vibes

We like them so much that our designers sometimes gets behind the turntables, and throws a party with excellent journey through the eighties, nineties combined by what some might call “Tekno” :)

6. If you wanna talk or ask us something

Let us know. We might not always have the time to answer - but we sure do listen. We have prepared 3 channels to suit the ever growing needs ofthe demanding internet user :)

Have your pick: Facebook, Twitter or Email

1. We are all about creating a causal look

...and with a thought behind every detail, whether it's in the pattern making or draping of the fabric. We spend a lot of time experimenting with outlines to create the perfect fit that we find essential for good design.

2. We find inspiration everywhere

But especially when we travel. Meeting new people and cultures always kick starts ideas for a new style or collection. We have to give the people and streets of Brasil and Hong Kong credit for the SS11 and AW11 collections.

3. We're biking

Living in the capital Copenhagen in Denmark biking is nothing special. However, watching the recent hype Copenhagen has received, got us thinking - maybe biking is not that widespread after all. Should biking not be your thing - then at least come for the parties.